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RFPilot · Use cases

Website Redesign RFP Generator

Scope the redesign properly now, or discover the real project in change orders later.

Website redesign RFPs are notorious for hidden scope: content migration nobody counted, integrations nobody documented, and 'simple' CMS requirements that triple the build. Vendors price the ambiguity — as risk padding or as lowball-then-change-order.

Generate a redesign RFP that pins down scope up front. Agencies and studios answering redesign RFPs can draft complete responses with RFPilot instead of rewriting boilerplate.

What this covers

Content & page inventory

Current page count, content migration ownership and what gets rewritten vs. moved.

Technical requirements

CMS preferences, hosting, performance budgets, accessibility (WCAG) and SEO preservation requirements.

Integration checklist

CRM, analytics, marketing automation, search — everything the new site must connect to.

Comparable pricing

A fixed cost table for design, build, migration, QA and post-launch support.

Portfolio-based scoring

Evaluation criteria that weigh relevant work and process over pitch theater.

Free download

The RFP Checklist (PDF)

30 checks before your RFP goes out — scope, requirements, security, pricing, evaluation criteria and submission.

We'll send the checklist and occasional product updates. Unsubscribe anytime.

Frequently asked questions

What should a website redesign RFP include?+

Goals and KPIs, audience, current site inventory, content migration plan, design expectations, CMS and technical requirements, integrations, accessibility and SEO requirements, budget range, timeline and scoring criteria.

How much should a website redesign RFP budget be?+

State a range. Small business sites typically run $10–50k, mid-market marketing sites $50–250k+ depending on integrations, content volume and custom functionality.

How do we keep SEO safe during a redesign?+

Require a redirect map, preservation of high-traffic URLs, performance budgets and a pre/post-launch SEO checklist in the RFP itself — as an explicit, scored requirement.

We're a web agency — can RFPilot draft our responses?+

Yes. Upload the RFP; RFPilot extracts every question, drafts answers from your past proposals and exports a branded response.

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